1991 Starting from the core
Chapter 221 How difficult is it to get out of the mud without being stained
The next day, when Li Yinan led people to Siam, Su Yuanshan also hosted the weekly meeting for the first time this year.
When he and Chen Jing were away, the weekly meetings were usually chaired by Vice President Wan Yongliang and Administrative Director Liu Hongyan. After all, the main reason for staying in the science and technology park was that the administrative department was the largest. As for scientific research, Xi Xiaoding would most likely have a casual chat with a few big guys at the breakfast table and deal with it for a while.
In later generations, he became a Buddhist leader.
After all, the current research and development here in the science and technology park is not in a hurry, and the progress is not like when EDA was developed, where you could see the code progress every day - at that time, Xi Xiaoding had to catch people and scold them every morning.
"Tell me about the situation this month." Su Yuanshan looked at the reports sent from Xinghai, Mei Jie and Zhongxin, and frowned a little: "It seems that the summary meeting of last quarter has not been held yet, right?"
"Yes, Mr. Chen said that we would sum it up after she comes back." Wan Yongliang nodded and said, "The main reason is that everyone has been running around since the beginning of the new year, and Lao Wang is still squatting in the special zone and unable to come back."
Yuanxin's meeting system is similar to that of later technology companies. Except for special circumstances, there is almost no time for all-employee meetings. Usually there are weekly meetings and monthly summaries, and then the more important ones are quarterly meetings.
In addition, each department, especially the R\u0026D department, has its own meeting system. However, the meetings of the R\u0026D department are usually group-type technical meetings, and a group of people may be able to discuss for a long time just by thinking.
The reason why quarterly meetings are important is that on the one hand it involves quarterly financial reports, and it also needs to be coordinated with the financial reports and progress reports of other holding companies for an overall summary.
Therefore, quarterly meetings are generally notified one to two weeks in advance, so that everyone can be present as much as possible.
"Then let's wait until Mr. Chen comes back. I'll briefly mention it."
Su Yuanshan put down the report and took a sip of coffee: "The first quarter was a bit unfavorable. Xinghai and Mei Jie did not cooperate well... Well, the main problem still lies with Xinghai."
Su Yuanshan sighed as he spoke: "Those idiots at idsoftware are very annoying when their tickets are always delayed."
Quake and VOODOO, which Su Yuanshan had high hopes for, did not have a dream collaboration. Although the two cooperated well, compared with history, they were launched a year too early and did not catch up with the good publicity opportunities. Therefore, in The west side is somewhat neglected.
In a sense, the birth of VOODOO has to face a powerful enemy-PS.
Today's PS has gone through several rounds of publicity and has received support from a large number of independent game manufacturers. Sony has a very relaxed policy when it comes to non-exclusive games. For exclusive games, Sony's policy is to directly subsidize them with money...
In this case, in fact, VOODOO + PC has become a funny situation of becoming the opponent of PS. In addition, VOODOO was released a little late... so if you fall behind at one step, you will fall behind every step.
At this time, Yu Yuru said with a smile: "However, domestic game companies have slowly developed, and life has been quite good recently."
"Well, I learned a lesson from leifeng." Su Yuanshan smiled and sighed: "It's just that this has affected Mei Jie's side and made Mr. Chen anxious and angry."
"Haha, the old Chen family has a big business. His motherboard shipments this year combined can exceed one million." Wang Yongliang said with a smile: "Last time I went to the Special Economic Zone, I saw that they were all making laptops. .”
"It's just because we are working on laptops, so the graphics card cannot suffer." Su Yuanshan said: "I was still thinking about letting him build dual-architecture notebooks, but I'm too embarrassed to mention it now."
The so-called dual-architecture notebook is naturally because Su Yuanshan wanted Chen Daohua to use X86+windows in his left hand and YX+linux in his right hand, secretly using Chen Cang's mobile PC.
Now, with the tireless promotion of Yuanxin people, the functions of the public release called Fly Linux have been greatly improved and improved. And with the continuous addition of various compilers and tool software, it can initially meet the needs of office and design.
For example, at Yuanxin, Xi Xiaoding's team has already switched to Fly Linux, and it will only be a matter of time before other development departments are completely replaced.
And the sooner the YX+Linux architecture is launched on the notebook market, the better. Another important reason is that so far, notebook computers are largely a "luxury office tool". If Linux+YXX can meet office needs , if the price is cheap enough, there is a chance to gain a foothold in the notebook market when it has not yet taken shape.
But now Chen Daohua is hampered by the graphics card, and Su Yuanshan also relies on him to push the USB interface in the future, so it is not convenient for Chen Daohua to make another dangerous move, so he can only take his time.
…
"Finally, back to the phone."
After Su Yuanshan complained about the performance of the cooperative companies, his expression became serious: "Lao Wan, according to the latest brand value survey, Yuanxin's brand value has not reached the expected height. And in terms of sales volume alone, except for the sales on the release day After the peak period...our sales overall have maintained a tepid trend."
After saying that, Su Yuanshan looked at Wan Yongliang.
Now that Chen Jing is gone, Wan Yongliang is the boss of the company, and he is also responsible for brand management and marketing. Nowadays, not to mention that it has not sold to competitors, and the increase in brand value has not met expectations... Wan Yongliang naturally has to use words to speak.
Wan Yongliang pursed his lips, nodded cautiously and said: "We have been analyzing it since the beginning of this month."
Su Yuanshan nodded at him and motioned for him to continue.
"Brand promotion, let's put it this way, is as difficult as it is to get out of the mud without being stained. It is just as difficult for our Yuanxin to stand out. Our Yuanxin is purely affected by all the domestic manufacturers..."
"From large electronic products, starting from those black and white TVs that cost three to four hundred yuan and can be assembled by electrical repair shops, to the playback players and radios produced in the special zone, and even to those leather shoe factories, down jacket factories... all domestic products, currently They are all taking the path of low price and popularization.”
"Under this general trend, let alone mobile phones, as long as they are domestically produced, they will be subconsciously considered inferior. Rather than improving the brand of Yuanxin, we are actually resisting the pressure of the 'domestic' label."
“We have also done advertising, and it is during prime time after CCTV and Xinwen Network - but other users will make a very simple comparison. Domestic brands that advertised at the same time as us are more than half cheaper than imported ones. Then users will naturally think, why does Yuanxin behave like an imported product? Why are you pretending to be a big-tailed wolf?"
"Coupled with the foreign mentality that the moon is round, it has virtually put a lot of pressure on improving our brand value."
"It was not obvious when production capacity was tight before. What users considered was whether they could buy it or not. But now that our production capacity has increased and our peers have increased their launch speed... ordinary people will think about it."
Su Yuanshan nodded slowly: "Then what are your countermeasures? Don't tell me... you are determined to kill the thief..."
Wan Yongliang shook his head: "We mainly rely on BP machines and VCDs for analysis - after all, Yuanxin is the first one who dares to stand up and fight imported goods."
Su Yuanshan looked at him: "What's the result?"
"The result is, Mr. Shan, we still have to rely on technology to lead."
(Oh haha, it didn’t explode.)
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