1991 Starting from the core

"In addition to the brand development department, it is also necessary to establish an independent public relations department. As Lao Wan said, the sales channels of operators are still very important at this stage and cannot be given up. But there is a problem involved here. ——Cooperating with operators means that we will definitely cooperate with operators in publicity and profit sharing.”

"This is damaging to our brand image - because it can easily lead to users' misunderstanding that Yuanxin's mobile phones are discounted products."

"So when we first proposed the cooperation, Brother Wang Rui and I considered setting up an independent subsidiary and sub-brand directly to cooperate with the operator's promotion and sales in the form of OEM. The brand could take the mid-to-low-end route."

"But at present, the relevant design plans are still in progress, and the enemy has come in." Su Yuanshan shook his head and smiled: "In less than a month, the country will officially enter the GSM era. Now it seems that the plan cannot keep up with the changes..."

The benefits of market-oriented advancement are immediately reflected in the arrangement and speed of base station erection.

Yuanxin signed an extremely favorable equipment price and account period with the newly established mobile communication company, so that China Mobile was able to set up base stations in 25 cities at the same time and complete them before the Spring Festival.

It is obviously a political mission to open the GSM network before the Chinese New Year.

But as Wan Yongliang said, Yuanxin was busy building base stations here, and they didn't expect to sneak into the village just to kill the Japanese.

Yuanxin's current production capacity is not sufficient, and its inventory is only about 100,000 units.

In the current domestic mobile communications market, even though mobile phones are so expensive, the number of households has increased from 18,000 in 1990 to 1.2 million at a miraculous speed.

According to Yuanxin's market estimates, this number will at least quadruple in the next two years.

——This is also one of the reasons why the Post and Telecommunications Bureau in the previous life clung to Big Brother Analog Network.

//Note: The large number of mobile phones owned by Big Brother is really scary. People are really rich...and by 1996, domestic mobile phone production alone reached 4.6 million units.

It is no exaggeration to say that these 100,000 mobile phones will be gone within minutes as soon as they are put on the market.

Wan Yongliang smiled and said: "Then I will stay at the mobile phone factory to celebrate the New Year this year."

"Haha, it's not that serious. We will celebrate the New Year as usual. After all, our production line will be full soon." Su Yuanshan said with a smile.

After hearing the news, Su Yuanshan immediately contacted Chaoxin and asked him to directly prepare to convert the BP machine production line in the special zone into a mobile phone assembly line.

Regarding Su Yuanshan's request, Wang Chaoxin said that he couldn't wait.

Because Chaoxin knew that Yuanxin was already developing a caller ID system.

After figuring out how caller ID was implemented, Chaoxin immediately realized that the launch of this caller ID function meant that the BB machine had fundamentally lost its meaning of existence.

Today's BP machines can only seize the low-end demand market through continuous price reduction, and then eventually be eliminated.

It was only then that Wang Chaoxin truly understood why Su Yuanshan said when he invited himself to join the BP machine manufacturer in that box two and a half years ago that he would listen to him in the future and he would do it without even saying a word. Assert that BP will be eliminated.

This is the understanding of the technological future.

It cannot be mastered by non-geniuses.

"Although it was a bit caught off guard, if you think about it carefully, the most it can do is let them enter the mainland market and make a little more money. If Yuanxin wants to develop in the long run, it still needs to clarify its positioning and proceed step by step."

Su Yuanshan said and looked at his two senior brothers: "Senior Brother Qin, Senior Brother Tian. The future of Yuanxin lies with you two - can you give a more accurate time for the baseband integration chip?"

*

*

After the meeting, Su Yuanshan and Chen Jing asked their secretary to go back first, and they stayed in the conference room.

"Sister Jing, do you think I stretched my hand too much?" Su Yuanshan pulled the chair and got a little closer to Chen Jing.

"I wish you could host it every day." Chen Jing said with a smile. She stretched out her hand and said, "Show me what notes you took."

"Actually, it's just some ideas." Su Yuanshan handed the notebook to Chen Jing: "Brand management, production capacity increase, market launch, channel management, follow-up research and development - gone."

Chen Jing was surprised to see that he had memorized several pages densely, but he accurately summarized it into twenty words: "You have very strong summarizing skills... Have you studied sales management?"

"I'm going to learn how to shovel..." Su Yuanshan leaned on the back of his chair and stretched out: "I've never eaten pork but I've seen pigs walk. I'll learn something from hanging out with you every day."

"Ahem...you guy! Who are you calling a pig?" Chen Jing raised her notebook and tried to throw it away.

"Uh, I was wrong." Su Yuanshan leaned back and raised his hands in surrender: "The object reference does not point to an instance."

Chen Jing dropped her notebook and snorted softly.

But she soon put away her intention to fight and said seriously: "You deprived Lao Wan of the advertising department. Shouldn't you give him a sweet date?"

Not only Chen Jing, but Su Yuanshan also discovered it.

Although Lao Wan concealed it very well, after he proposed to increase advertising to promote the brand, Su Yuanshan immediately divested his advertising department and established a director-level department at the same level as him...

He was a little lost anyway.

"Yes, but Lao Wan is a bit underwhelmed when it comes to marketing. He still has a certain strategic vision, so we plan to make him the vice president, responsible for marketing, sales, and brand management."

Chen Jing was startled, then immediately pursed her lips and smiled.

In fact, she mentioned to Su Yuanshan a month ago that Yuanxin's structure was now improving and it would be best to appoint a few vice presidents.

But at that time, Su Yuanshan said that he would raise it slowly and wait until the adjustment of Yuanxin's shareholding structure was completed.

Chen Jing didn't mention this matter again. After all, the several factories that went out had their own channels and were developing well. There was really no need for the Yuanxin headquarters to have a bunch of "idlers" in high positions.

Moreover, Chen Jing also knew that Su Yuanshan was planning to spin off several of Yuanxin's factory-based business units to develop independently in the future, so he gave those business units high enough authority.

"Now are you willing to give someone a promotion?"

"Haha, in fact, I have always been willing to give up... It's just that in the past, Lao Wan and the others were a bunch of unemployed generals, and they were suddenly promoted for fear of other people's objections. Now we have to send him out to fight, and no one will have any objections if he is promoted again." Su Yuanshan looked at it with a smile. Chen Jing: "Besides, Sister Jing, you still need to be promoted to this official position."

"Um?"

"As the representative of the board of directors, I have absolute trust in you, so there is no need to personally adjust the positions of your subordinates. As the vice president, Lao Wan can only be your deputy and fully cooperate with your work."

Su Yuanshan paused: "So, just tell him."

Chen Jing stared at Su Yuanshan, blinked gently, and then blinked quickly.

"Um!"

Chen Jing nodded lightly.