1928: The rise of giant merchants

May 30, the seventeenth year of the Republic of China (1928).

Public Settlement, Automobile Trade Association.

"President, this is the fourteenth application for withdrawal from the Chinese Automobile Company." The fiery blonde female secretary was worried and carefully handed the documents in her arms to the furious Galt.

Since Ye's Automobile Company joined the Automobile Traders Association, many Chinese automobile dealers have also applied to join his Automobile Traders Association.

He looked down upon those Chinese, but he needed these people to build his reputation and momentum in Shanghai.

The Ministry of Industry, Public Affairs Bureau and consulates all attach great importance to the apparent family ties between Chinese and foreigners. Only by reducing the Chinese people's resistance to foreign companies and foreigners as much as possible can they continue to earn gold and silver from this country with a huge population.

Shanghai has been developed into the largest city in the Far East, and it is the economic capital of the East that the upper-class foreigners are most optimistic about. Countless big Western families have set up various industries here, hiring cheap Chinese workers, expropriating land for free to build factories, and mass production costs are extremely high. Low-cost products are exported to all parts of the world, or are digested internally in this country.

These are huge amounts of money.

The prosperity of the world is all for the benefit of coming; the earth and soil of the world are all for the benefit of the future.

This is an eternal truth.

If you want to please the foreign leaders stationed here, you must have enough money and an industry that can prove your ability.

Galt came to China from the United States and finally took over the business of Ford Motor Company. He also founded Yunfei Company and the Automobile Trade Association. He was expected to be elected to the Board of Directors of the Ministry of Industry and Commerce in a year or two, but unexpectedly, someone came up halfway. Ye Luo!

You shouldn't have agreed to his original membership application!

This is clearly inviting the wolf into the house!

"How many Chinese auto dealers are still standing by our side?" Galt glanced at the application and asked the female secretary to throw it into the trash can without even looking at it.

"This company disappeared after withdrawing from the membership. They have now joined the Chinese Automobile Merchants Association in Yeluo. In the morning, I received news from the Ministry of Industry and Commerce Bureau that the association has been approved to be established. It is a formal official organization and we cannot interfere at will."

The female secretary carefully considered her words,

"besides."

"What else?" Galt looked at her angrily, "Say it!"

"The oil company agreed to Ye Luo's application, and will also offer a 10% discount on the price of Chinese-owned vehicles in the future. In addition, the General Affairs Office of the Ministry of Industry and Commerce stated that the penalty standards for Chinese businesses and foreign companies will be treated equally in the future. Let us be careful not to go too far."

"asshole!"

Galt slammed the cup in his hand onto the female secretary's face and roared,

"Asshole! Asshole! Asshole!"

The female secretary screamed, covered her head and knelt down.

After venting, he calmed down and glanced at the female secretary with a bright red forehead. Galt asked lightly: "How is the current market quota in the car rental industry?"

"We and Ye's Automobile Company almost share the market equally." The female secretary shrank her head, fearing that he would get angry and hit her again.

Galt was stunned for a moment when he heard this, and then clenched his fists fiercely: "Half? Equally divided? How could they steal so many passengers in just one day? Waste! Waste! Waste! Get out and give me those wastes All fired!"

"Yes." The female secretary was so frightened that she ran out quickly.

"By the way, call that Chinese guy named Yu!" Galt slammed the table, suddenly thought of something, and shouted at the female secretary outside the door.

Overnight, the drivers of Ye's Automobile Company changed into uniforms, and every passenger who got on the bus could get a free porcelain bowl with "40,000" and patriotic slogans printed on it. This was not favored by foreign companies and the profits were extremely low. All wedding and funeral fleet services are taken care of by Chevrolet 490 cars.

Ye Luo found a new way to move the main battlefield of Ye's Automobile Company to the suburbs and county towns, and was also responsible for the transportation of various commodities and goods.

The market share is slowly tilting towards Yip's Motor Company.

Billboards advertising Yip's Automobile Shop have been erected outside landmark buildings such as the four major public parks, Far East Racecourse, Jinling Grand Theater, and New World Amusement Park.

All new strategies are running at high speed after Ye Luo invested a lot of money.

Ye Luo did not adopt the method that Ma Yongzhen and others said of selling patriotic sentiments and overdrafting people's willingness to consume.

He believes that this is drinking poison to quench his thirst and ruining his future.

What is the difference between this kind of behavior and those foreigners who only know how to make money from Chinese people?

His sincere idea of ​​revitalizing the Chinese automobile industry was gradually passed on to everyone through these small things.

Those who have attained the truth will be helped much.

The feedback received from this is far beyond anyone’s imagination.

In addition to the constant calls for car rentals and taxi reservations ringing every day, the sales of the Chevrolet 490 have also been boosted again.

Thanks to the large number of Chevrolet 490s being put into the car rental industry, the middle class who had been in the wait-and-see stage felt the charm and cost-effectiveness of this car. Word-of-mouth spread gradually overshadowed the best-selling Ford car.

Even though many parties are trying their best to prevent the rise of Ye Luo's Ye's Motor Company, the Chevrolet 490's momentum of becoming the number one car in Shanghai cannot be held back.

No. 32, Xiafei Road.

The Ford V8 was parked properly. Ye Luo and Xiao Aqiao, who had just returned from the public affairs office, got out of the car and walked towards the bungalow. They happened to meet their next-door neighbors Hu Die and Ruan Lingyu who were taking a taxi home.

"Second Young Master, good evening." Ruan Lingyu jumped out of the Chevrolet 490, wearing a green slim-fitting cheongsam, shaking the small handbag on her finger, and greeted him with a smile.

After Hu Die paid the fare, she smiled and said hello to Ye Luo like a lady.

"Good evening, two big stars. Are you going to shoot a new movie?" Ye Luo smiled in return.

"Oh, don't mention it. Second Young Master, it's not like you don't know the income of our little stars. The movie market has become increasingly sluggish recently. There are no new movies to be made."

At the mention of this, Ruan Lingyu started chatting and started pouring out her bitter words like crazy.

In this era, the film industry seems to be brilliant, but in fact there is not much market benefit.

Because movie theaters run by foreigners have a monopoly on the film industry, and they like to show Hollywood blockbusters, they have very few domestically produced Chinese films. Chinese films themselves are not as systematic and commercialized as Hollywood blockbusters, and the benefits they can bring are extremely limited.

Ruan Lingyu, a leading actress in the country, only earns 500 yuan a month, so even buying a Chevrolet 490 has to be carefully considered.

The really rich ones are the opera singers.

However, this situation was completely reversed after the sound film market was opened.

The film industry suddenly overtook the opera industry and became the leading entertainment industry.

"But no money comes without money. I heard that you, Second Young Master, are competing against foreigners. We must give you our full support!" Ruan Lingyu smiled and patted the Chevrolet 490 that was about to leave next to her, and quietly gave him a thumbs up. .

"Thank you both for your support! I can't thank you enough!" Ye Luo cupped his hands and smiled.

The four chatted for a few more words. Ye Luo was about to go upstairs, but was suddenly stopped by Hu Die.

"Second Young Master, can you lend me a moment to speak?" Hu Die bit her lip.

A meaningful smile appeared on Xiao Aqiao's pretty face, and she gently pushed Ye Luo: "Second Young Master, I'll wait for you upstairs."

Ruan Lingyu also smiled and returned to the house first.

Ye Luo and Hu Die stood under the street lamp, and the pale yellow halo shone on the face of the most beautiful woman in the Republic of China. She was so breathtakingly beautiful that it was difficult to look away.

"Second Young Master, you have to be careful of those rickshaw drivers." Hu Die lowered his voice and approached him and said, "During this period, the rickshaws that had been harassing Ah Ruan and me suddenly disappeared. Today at Tianyi Film Company, the boss said that he wanted me to To be able to come back, I vaguely heard Yu Likui's voice at the door of his office, which seemed to mean that he was trying to stop your business. I don't know the specific situation, but you must be careful."

"Yu Likui? I understand. Thank you, Miss Hu Die." Ye Luo stopped smiling and his expression became a little solemn.

Hu Die nodded, said goodbye and went upstairs.