1928: The rise of giant merchants

As soon as Tan Yaozhang's article was published, it immediately attracted the support of countless conservatives and aggressively criticized Ye Luo.

Before the public relations department of Ye's investment took action, countless progressive scholars and workers from the Women's Federation spontaneously helped him refute.

Among them, Ms. Lu Xiachun, who serves as the principal of the Chinese and Western Girls' School, held a symposium in the school and said to the students of the girls' school: "I would like to publicly support the second young master. After many years of presiding over the girls' school, I found that small vests seriously hinder the development of women's breasts. , can easily lead to lung disease. Countless adult women suffer from coughs due to chest restraints, and some even suffer from severe chest diseases. Now that Victoria brand women's underwear is available, I am the first to support women's purchase and use. Students are If you open your mind in school, the school will never punish you."

Ms. Lu Xiachun is very famous in the Shanghai Women's Federation and the women's circle. Once she spoke out, the women who participated in the liberation of breasts had a backbone and became much more powerful against the opposition.

Lu Yucai, who lives in Hongkou, also wrote an article and published it in the "Beixin" weekly to support Ye Luo's lingerie business.

Hu Shi, who had long proposed the doctrine of grandma, fanned the flames and added fuel to the fire. While giving a speech at the Chinese and Western Girls' School, he criticized the conservatives who besieged Ye Luo.

The most famous people in today's literary world are Hu Shi and Lu Yucai. The two often quarrel with each other, but now they stand on a united front to speak for Ye Luo. The situation suddenly turned one-sided. In just a few days, the conservative trolls were He was speechless and disappeared.

Liangyou Pictorial, which was bundled with Victoria brand women's underwear, had a second spring, with sales soaring several times and becoming the most popular newspaper and magazine in Shanghai.

It was a special guest who pushed this turmoil to a climax.

On the afternoon of March 7th.

Yip's Yongxing Company, General Manager's Office.

Hu Die was wearing a plain cheongsam and black lace underwear specially made by Ye Luote's tailor. She was reviewing and approving company documents with an elegant expression.

She is extremely capable and adapted to the high-intensity work within a few days. If she had not taken care of the baby in her belly, she would have wished to work in the office 24 hours a day.

There was no other way. The women's underwear business launched by Yip's Yongxing was booming in Shanghai, and the two stores were completely sold out.

She is starting to open a third store and has set up a booth specifically for women's breast measurements to make it easier for customers to make purchases.

In fact, Hu Die was wondering why Ye's Yongxing could sell tens of thousands of underwear in just one week. This sales volume is too terrifying.

"The average net profit per item is about 2.7 yuan, and the net profit in one week is as high as 30,000 yuan. After that, the sales volume will continue to rise, and I am afraid I can earn 150,000 yuan in the first month."

Hu Die's pen tip paused for a moment, frightened by this number.

"Aruan and I were paid NT$2,500 a month. We were the top movie stars. We only earned NT$30,000 a year. In five years, we only made a month's profit from this business. No wonder he said that only doing business makes money."

With this thought, at this moment, there was a knock on the door, and before she could speak, the door was pushed open.

Ye Luo walked in with a dignified and beautiful middle-aged woman.

There seemed to be many soldiers with guns and ammunition behind them.

Hu Die was startled and quickly stood up to greet him: "Boss Luo Ye, who is this?"

"Hello, big star, oh no, I should call you Boss Hu Die now." The woman took off her silk gloves, stretched out her hand and said with a smile, "I used to be your die-hard movie fan."

"This is the principal's wife." Ye Luo coughed a few times to remind Hu Die.

Hu Die was startled, and her palms were full of sweat when she shook hands.

"Hello, Madam Principal." Hu Die stammered in greeting.

"A Luo, didn't you tell her not to tell her? Look, now, I, a movie fan, has taken over the spotlight." The principal's wife rolled her eyes at Ye Luo, pulled Hu Die and sat down again, "I didn't expect you to change careers. Business breaks my heart."

Hu Die was stunned and didn't know how to answer the question.

"Madam, if you want to watch a new movie, I have to recommend our Ah Ruan's new movie." Ye Luo smiled and took over the conversation, "After the introduction of sound film equipment, the new movies are definitely worth watching."

"Well, the Ah Ruan you are talking about is the little girl who acted in "Sisters" with Miss Hu Die?" The principal's wife took the tea poured by Ye Luo and asked with a smile, "She is smart and cute. People like it.”

"Yes, Ruan Lingyu, now the top actress of Ye's Film Company." Ye Luo nodded, "You have come all the way to Shanghai to support my business. It is not an exaggeration to ask her to make a movie for you."

"Don't come here, you are wasting your time and money just to film a movie for me alone. This extravagance is even worse than that of the imperial family of the former Qing Dynasty." The principal's wife smiled faintly and rejected Ye Luo's flattery, but she still found these words very useful to her, "This I came here this time and wanted to see Miss Hu Die and get her autograph."

"Sign your name for Madam, Hu Die." Ye Luo winked at Hu Die and motioned for her to get a signed poster.

Hu Die tiptoed, unable to let go. Seeing her like this, the principal's wife could only sigh lowly and blame all the faults on Ye Luo, saying that he was disobedient and insisted on dismantling her identity from the beginning.

The two chatted for a while before Hu Die figured out the way.

The famous principal's wife did not come here to ask for autographs, nor did she really support Victoria brand women's underwear, but to establish a relationship with Yelora.

This made Hu Die even more amazed and unbelievable.

Since the change of flag in the north, the current principal is the unerring leader and the real controller of the Jinling National Government.

As his wife, it is no exaggeration to say that she is the most beloved mother in the world.

It was too dreamy for such a big shot to drag him and Ye Luo to talk about his family's shortcomings like an elder.

After talking for a while, Ye Luo patted Hu Die and signaled her to continue working, while he got up and sent the principal's wife away.

In fact, Ye Luo was somewhat caught off guard by this big shot's sudden visit.

According to the trend of history, the war in the Central Plains will begin in another month, and the principal's family will be very busy.

The principal is busy with military politics, and the principal's wife has to help him stabilize logistics and supplies. How can he still have time to come to Shanghai to see him?

Protecting the lady at this time, Ye Luo could only take one step at a time.

"Female teachers, female students, foreign girls, wives of officials, boudoir girls, maids, actresses, prostitutes and movie stars. Your business has exhausted us women." The principal's wife suddenly laughed and said, "At that time, my son Wen told me When I talk about you, I always praise you and tell you that you are extremely talented, but this time I really got it."

"Madam, you are overly praised. I just made a mistake." Ye Luo waved her hands quickly.

"Oh? Then can you let me catch it too?" She changed the topic and suddenly looked at Ye Luo, her eyes burning.

Ye Luo suddenly felt a chill running down his spine, and a chill surged into his heart.