1928: The rise of giant merchants

Bi Yunxia didn't want to stay at home for the rest of her life, so she immediately agreed and went to Ye's Yongxing to become Hu Die's secretary that day.

She assisted Hu Die in adopting a large number of products, and soon collected the trial feedback of the underwear samples. She compiled them into a book and submitted them to Xiaoli, who gave feedback to the makers of the samples one by one.

In the afternoon of that day, Ye Luo held a small internal discussion meeting at Ye's Yongxing to solicit everyone's opinions, and finally left ten samples, which also passed the final round of the ten tailors.

Pan Deming is one of them.

After completing these preparations, Hu Die recalled the tailors to the company and sent them to Ye's Industrial Park to conduct a closed intensive work with the textile factory workers there, striving to produce ten new styles of women's underwear before the end of the month. One thousand copies of each model are produced in various sizes.

On the other side, Ye Luo went to the city hall in person to apply for a new brand and patent from the Commerce Department of the Ministry of Industry, which is responsible for registering patents and trademarks.

Patents during the Republic of China were not something you could apply for whenever you wanted.

The Patent Law clearly stipulates that patent certificates will not be issued for purely theoretical inventions, as well as impractical inventions that cost a lot but have little use.

This provision was originally intended to be pragmatic, but in the end it became a way for officials involved in patent registration to make money.

Any inventor who goes to apply for a patent, as long as you don't bribe the officials at the Commerce Department of the Ministry of Industry, they will say that your invention has no practical use and if you don't apply for it, you won't be able to apply.

As the saying goes, "The king of hell is easy to live with, but the devil is hard to deal with." Those officials who are mixed up in such small departments are unable to get up or down, and they only focus on making money. Not to mention Ye Luo, they are people from the four major families. I dare to make a fortune.

Really risk your life for money.

Ye Luo was rejected once, so he turned to his uncle Bai Xiongqi. Bai Xiongqi had received a secret order from Jinling. When Zhang Dingyao was transferred from Shanghai in April or May and Zhang Qun succeeded him, he would be able to replace Zhang Qun. Position, from Minister of Military and Political Affairs to Deputy Mayor!

These are the blessings brought by his good brother-in-law, so naturally Bai Xiongqi will not neglect Ye Luo.

Although selling women's underwear is really unspeakable, he still asked his secretary to go to the Ministry of Industry and give the Minister a good beating. After sorting it out from top to bottom, he registered a trademark and applied for a patent. It's much easier.

Even with a backer, the new underwear brand "Victoria" registered by Ye Luo lasted longer than other patents.

Generally, the exclusivity of a patent is fifteen years, but the Commerce Department directly helped extend it to thirty years!

As a result, Ye Luo didn't have to worry about the sales of "Victoria" brand underwear throughout the Republic of China.

In the next half month, Ye Luo took Hu Die all over Shanghai, specifically selecting controlled land in the county town and county suburbs, buying all of it, and then asked Zhang Yuanbei to send several engineering teams to build new factories. , it became very prosperous and everyone in Shanghai knew about it. After that, it became much easier to advertise for workers and tailors.

Within a week, everyone knew that Yip's Yongxing Company was planning to start a "dudou" business. The abuse was louder than the praise. The supporters were all progressive women, and those old scholars and old people who were not old-fashioned became the main force in criticizing Ye Luo. military.

Fortunately, Ye Luo was prepared and pulled Hu Die to the stage. Although the underwear business was despicable, the boss was a woman and she was doing it to liberate women, so she would not be attacked too badly.

February 23rd.

Ye Mansion, study room.

Ye Luo was practicing calligraphy beside him, while the little girl Kong Lingjun was sitting in her seat, looking at the recent work reports of Ye's Yongxing Company. She was only ten years old, but she came from a noble family, and her knowledge and ability were very good. Ye Luo's recent training was no less generous than that of women who were several years older.

And her arrival also made little Ah Qiao, who was pregnant and increasingly lazy recently, breathe a sigh of relief.

At this time, two beauties, one older and one younger, were sitting together. Little Aqiao was giving advice to Kong Lingjun about doing business, and she spoke eloquently. Kong Lingjun also felt that this elder sister was much more amiable and approachable than the teacher, and would not slap her head with her hands whenever she made a mistake. Beng'er.

"Lingjun, let me test you. What do you think is the advantage of the underwear business?" Ye Luo suddenly asked.

Kong Lingjun's small body immediately sat up straight. This was a conditional launch, because every time Ye Luo asked a question, if she couldn't answer well, she would immediately suffer a few blows. The damage was not big, but it was extremely insulting.

"Now is the craze for women's liberation, and women's underwear is in line with the market trend." Kong Lingjun recounted all the knowledge he had recently learned, for fear of missing something, "Also, Teacher Ye's Yongxing is very big, and there is no shortage of money. No one can Compete with teachers, and...”

Xiao Ah looked at her with a smile and waited for the follow-up.

This little girl is much smarter than she was when she was ten years old.

"What else?" Ye Luo put down his brush, rubbed his hands, and walked towards her.

"And... and more." Kong Lingjun held his head with both hands. Before he could defend himself, he was hit three times by bang bang bang bang. He suddenly shouted, "Damn it, stop hitting me. I've become an idiot!"

"It's better to become a fool so that you don't harm others when you grow up." Ye Luoke didn't hold back, "What else is there? If you can't tell me, I'll hit you three more times."

"Brother Luo, why are you so serious with a child?" Little Ah Qiao held her waist and protected Kong Lingjun behind her, using her big belly as a shield.

Ye Luo had no choice but to stop and glare at her.

This little girl later stayed with the principal's wife for a long time, helping her manage everything, and took over many businesses of the Kong family, and did countless evil things.

But looking at it now, Ye Luo couldn't connect the fierce second young lady of the Kong family who liked to disguise herself as a man and hang out in the business world with this cute and pretty little girl.

Things are unpredictable.

"I don't know anymore." Kong Lingjun became more courageous after having Xiao Aqiao as a talisman. With the help of the pregnant woman's cover, he started a fight with Ye Luo.

Ye Luo returned to his seat and waved to her: "Okay, at your age, it's not bad to be able to say those. Come here, the teacher will tell you other answers."

"Yes." Kong Lingjun nodded and poked his little head over.

"Ouch!"

There was a cry of pain, followed by Xiao Aqiao's pursed lips and a chuckle.

"Brother Luo, please stop teasing her."

"Huh, if you want to be beaten less, there is no way." Ye Luo pulled Kong Lingjun and asked her to sit in his arms. He pointed at the work report on the table and said calmly, "Look, there are two major advantages in doing women's underwear business now. The first First, fierce competition in the textile industry has resulted in extremely low cost prices for raw materials such as cotton and gauze, which has led to a sharp reduction in the cost of our products. Second, we control public opinion and the advertising industry, which is the key to the rise of new businesses. Know Is advertising important and useful?”

"I don't know." Kong Lingjun shook his head and subconsciously shrank his head for fear of being beaten.

Ye Luo lowered his raised hand slightly and rolled his eyes at her: "In business, you can't look at one thing alone, you have to look at it together. Yes, I, Ye Investment, are indeed unrivaled in Shanghai, but you will always only play This kind of low-end game cannot be fought in a real business war. Even if we have the right time, place and people, we must maximize the profits of the business as much as possible, monopolize the market and earn the maximum benefit. If we cannot to these.”

"What should we do?" Kong Lingjun looked up at him curiously.

"Then follow your father's example, betray the country and the people, and make huge profits from the cigarette business." Ye Luo snorted coldly, and gave her another blow.