1928: The rise of giant merchants

After several slaps, Liu He was completely confused.

The leader of the action team named Liu Tian has led them around the concession to seal down Chinese shops in the past few days, which is very impressive.

Inspectors like them, who had just joined Department D, also took advantage of the situation, pretending to be powerful, and becoming addicted to power.

No matter who is protecting the Chinese businessmen, they dare not openly defy the Spring Festival ban issued by the National Government Headquarters.

Before the Republic of China, there was no such thing as the Spring Festival.

After Yuan Datou came to power, he moved New Year's Day (the first day of the Lunar New Year) to January 1 of the Western calendar, resulting in the traditional Chinese New Year's Day losing its official name.

In order to take care of the emotions of the Chinese people, the Beiyang government coined the term Spring Festival.

But the Spring Festival is not popular, and many Chinese people don’t know what the Spring Festival is.

It was not until this year that the Jinling National Government legally named the first day of the Lunar New Year as the "Spring Festival". This gave the Spring Festival official endorsement and was gradually recognized by the Chinese people.

But having the word and concept of Spring Festival does not mean that you can celebrate the festival.

The reason can be traced back to the establishment of the Nationalist Government, when Mr. Sun once issued the "Interim President Changing the Calendar and Changing the Yuan Dynasty", calling for the abolition of the lunar calendar and the use of the solar calendar.

Later, when Yuan Datou became president, he issued an order through the Ministry of the Interior, requiring the Chinese people to completely sever ties with the lunar calendar starting in 1913. All traditional festivals that follow the lunar calendar, such as the Dragon Boat Festival, Double Ninth Festival, Lantern Festival, Spring Festival, Chinese Valentine's Day, etc., will be changed. According to the solar calendar.

For example, New Year's Eve, which originally fell on the 29th or 30th day of the twelfth lunar month (depending on the month), will now be changed to December 31st on the Gregorian calendar.

In this way, the traditional "Old New Year" has been forcibly cancelled, leaving only the "New New Year" of New Year's Day. Therefore, the New Year can only be celebrated on New Year's Day, and the annual leave can only be taken on New Year's Day. On the actual Spring Festival day, instead, Work as usual.

Because this Spring Festival is the first Spring Festival after the National Government of Jinling completed the "Great Reunification", the enforcement of the Spring Festival ban is extremely strong, and it is mandatory that all shops are not allowed to close for the holiday, otherwise the most severe punishment will be imposed.

This kind of action team that goes around the country to seal down shops has also emerged recently.

"Captain, for violating the Spring Festival ban, shops were fined 200 oceans and families were fined 100 oceans. They also blatantly resisted us. They should be fined 50 oceans more."

Liu He was a little confused, thinking that he didn't explain the rules clearly, so he was beaten. After he said this, Captain Liu Tian came over with a few more slaps!

"Fine! Fine! Fine! Have you lost your mind recently? Open your dog eyes and look at the gold characters on this plaque! Ye Gongguan! Do you see it clearly? There is the principal's autograph next to it. This is a gift from the principal to the second young master in the new year. The golden sign!”

Captain Liu Tian wanted to twist his dog's head off.

Do you really think that the Spring Festival ban can be restricted by anyone?

After listening to his words, Liu He realized that he had stepped on a big thunder.

Who is the second young master?

Now recognized as the number one tycoon in Shanghai.

Just recently, newspapers and newspapers were full of advertisements for the new bicycles produced by Ye's Automobile Factory. At the same time, Department D of their city hall also received more than a dozen brand-new bicycles as their daily means of transportation to work.

The second young master also personally admitted that after a few months, when Ye's permanent brand bicycles become popular, they will provide one for free to all employees in their D department, including non-staff personnel like him Liu He!

Now it's fine, the fine has reached my own God of Wealth.

Hearing the noise outside, Ye Luo, who was doing morning exercises, ran out and asked curiously: "Lao Xie, what's going on?"

The old housekeeper named Xie quickly told the action team about the fine.

Only then did Liu Tian realize that the tall and handsome young man in sportswear in front of him was Ye Luo. He felt extremely regretful and hurriedly explained: "No, no, no, second young master, it was just a small misunderstanding. You don't have to pay any fine. It was our people who did it." wrong!"

Ye Luo looked him over, then took out a few banknotes from his pants pocket and handed them to him: "It's our problem. Look at my memory, how could I forget the Spring Festival ban? This is a fine, please keep it." "

At this time, the trend in the country and the Jinling National Government was to go all out for westernization, and they believed that any traditional customs were decadent and backward. Although it was extreme, it was not good for you to openly confront them in such an environment.

Of course, if you pay the money, Ye Luo will not take down the Spring Festival couplets and red lanterns.

Paying the money is to show that you abide by the rules and respect the principal's orders. As for whether you can't live up to the rules, no one from a wealthy family like the Ye family will dare to care about you.

Liu Tian couldn't take it, and he couldn't take it either. In the end, he had no choice but to take the banknotes and counted them, which was a total of 500 oceans!

He was about to refuse, but Ye Luo waved his hand: "I will use this money as a New Year gift to my brothers. I hope Captain Liu will be merciful if they find out about the shop invested by my Ye family later."

"Absolutely." How dare Liu Tian seize Ye's shop? Even if they all celebrate the New Year, he can't control it.

He put the banknotes in his pocket, knowing that he was not welcome, so he found an excuse and pulled Liu He out of Ye Mansion.

"Lao Xie, send me a copy of today's declaration and news report to the lobby. Oh, by the way, we will go to several companies to deliver New Year's goods in a while. You ask Cao Fan to prepare the car. Also, send someone to the radio station Go and notify us, don’t forget the New Year celebration program.”

It was early in the New Year morning, so only old people like Lao Xie got up early. Ye Luo looked around and saw that even Xiaoli was nowhere to be seen. He had to tell Lao Xie the trivial things he remembered and asked him to send someone to arrange it.

Lao Xie nodded and smiled, then asked the servants to take care of these trivial matters.

Taking a deep breath of fresh air, Ye Luo ran back to the hall and was surprised to find that his mother, Bi Yunxia, ​​was already making breakfast in the kitchen.

"Good morning, little mom." Ye Luo called to her.

Bi Yunxia was startled, glanced at him with flushed cheeks, and responded with a low eyebrow: "Good morning, Aluo."

"I want to eat a sandwich and milk, please mom." Ye Luo said and sat on the sofa. Seeing that today's newspaper was already on the table, he picked it up and read it.

As he expected, with the huge investment of Ye's behind the operation, the marketing of Ye's permanent 28-inch flat car is much easier than the original Chevrolet 490.

As long as you spend money, everyone in Shanghai will soon know that the second young master wants to promote bicycles.

From stores, training clubs to after-sales services, the familiar integrated service process of Ye's Motor Company is still adopted, all in one step.

The price has also been reduced according to Ye Luo's wishes. A bicycle sells for 50 yuan, which is only one-tenth of the price of ordinary imported bicycles. It is absolutely attractive.

As the main customer group of this industry, progressive students and the middle class see their teachers, colleagues, and employees of various government units using bicycles that are convenient for traveling every day. They will naturally be curious and spend money to buy one for fun.

The promotion of Yip's Forever brand bicycles also brought disaster to the rickshaw shop!